Privacy policy
Our Commitment to Your Privacy
1. What do we do?
Swiss Exams GmbH (Zürcherstrasse 46, 8400 Winterthur) operates this website (hereinafter referred to as “we”). On this website you can get information about our organization, use our online services and contact us. The protection of your personal data is of great concern to us. In this privacy policy, we inform you transparently and understandably about what data we collect through our website and how we handle it.
2. What do we inform about?
- What data is collected on this website;
- Under which conditions we process your data and for which purpose;
- How long we keep your data;
- When disclosure to third parties is permissible;
- How we process your data (“individual data processing operations”);
- When and how you can object to data processing ;
- What rights you have and how you can exercise them.
3. Definitions of terms
3.1 What is personal data?
Personal data (hereinafter also referred to as “§”) is any information that relates to an identified or identifiable natural person. This includes, for example, name, address, date of birth, e-mail address or telephone number. Data about personal preferences such as leisure activities or memberships also count as personal data.
3.2 What are personal data requiring special protection?
Data on religious, ideological, political or trade union views or activities; data on health and, where applicable, information on administrative or criminal prosecutions and sanctions as well as data on social assistance measures are considered to be particularly sensitive personal data. Where necessary and appropriate, we may request and process particularly sensitive personal data. In this case, their processing is subject to stricter confidentiality.
3.3 What is the processing of personal data?
Processing is any handling of personal data, regardless of the means and procedures used, in particular the acquisition, storage, retention, use, modification, disclosure, archiving, deletion or destruction of data.
3.4 What is the disclosure of personal data?
This is the transmission or making available of personal data, e.g. publication or disclosure to a third party.
4. How can you contact us?
If you have any questions or concerns about the protection of your data by us, you can always contact us by e-mail at info@swiss-exams.ch. Responsible for data processing carried out through this website is: Swiss Exams GmbH Zürcherstrasse 46 8400 Winterthur
5. Does our privacy policy always remain the same?
We may change this privacy policy at any time. The changes will be published on this website, you will not be informed separately.
6. General principles
6.1 What data do we collect from you and from whom do we receive this data
First and foremost, we process personal data that you provide to us or that we collect when operating our website. We may also receive personal data about you from third parties. These may be the following categories:
- Personal master data (name, address, dates of birth, etc.);
- Contact information (cell phone number, email address, etc.);
- Financial data (e.g. account details);
- Online identifiers (e.g. cookie identifier, IP addresses);
- Location and traffic data;
- Sound and image recording;
- particularly sensitive data (e.g. biometric data or information about your health).
6.2 Under what conditions do we process your data?
We process your data in good faith and according to the purposes set out in this privacy policy. We pay attention to transparent and proportionate processing. If we are exceptionally unable to comply with these principles, data processing can still be lawful because there is a justification. In particular, the justification is:
- Your consent;
- the execution of a contract or pre-contractual measures;
- our legitimate interests, unless your interests prevail.
6.3 How can you revoke your consent?
If you have given us consent to process your personal data for specific purposes, we will process your data within the scope of this consent unless we have another justification. You can revoke your consent at any time by sending an e-mail to the address given in the imprint. Data processing that has already taken place is not affected by this.
6.4 In which cases can we share your data with third parties?
Principle
We may need to use the services of third parties or affiliates to process your data. We contractually ensure that third parties and affiliated companies comply with the requirements of data protection. We may also be required to disclose your data to authorities. We will only disclose your personal data if:
- You have consented;
- this is necessary for the fulfillment of the contract or the implementation of – pre-contractual measures as well as for the enforcement of our rights;
- there is a legal obligation to do so;
- we have a legitimate interest in doing so and your contrary interests do not outweigh ours.
Transfer abroad
Under certain circumstances, your personal data may be transferred to companies abroad as part of the order processing. These companies are obligated to data protection to the same extent as we ourselves. The transfer may take place worldwide. If the level of data protection does not correspond to that in the EEA area, we carry out a prior risk assessment and ensure contractually that the same level of protection is guaranteed as in the EEA area (for example, by means of the new standard contractual clauses of the EU Commission or other measures prescribed by law). If our risk assessment is negative, we will take additional technical measures to protect your data. You can access the EU Commission’s standard contractual clauses here.
6.5 How long do we keep your data?
We store personal data only for as long as is necessary to fulfill the individual purposes for which the data was collected. Data that we store when you visit our website is kept for twelve months. An exception is made for analysis and tracking data, which may be kept longer. We store contract data for longer, as we are obliged to do so by legal regulations. In particular, we must retain business communications, concluded contracts and accounting records for up to 10 years. As far as we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.
6.6 How do we protect your data?
We will keep your information secure and take all reasonable steps to protect your information from loss, access, misuse or alteration. Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your inquiries to companies affiliated with us. In these cases, too, your data will be treated confidentially. Within our website, we use the SSL (Secure Socket Layer) procedure in conjunction with the highest encryption level supported by your browser.
6.7 What rights do you have?
a. Right to information
You can request information about the data we have stored about you at any time. We ask you to send your request for information together with proof of identity to info@swiss-exams.ch. You also have the right to receive your data in a common file format if we process your data automatically and if
- You have given your consent for the processing of this data; or
- You have disclosed data in connection with the conclusion or performance of a contract.
We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party. The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons, or because we need more detailed information from you. You will be informed of the extension of the deadline in good time, at least in text form.
b. Deletion and correction
You have the possibility to request the deletion or correction of your data at any time. We can reject the request if legal regulations oblige us to store the data for a longer period of time or unchanged, or if a permissible circumstance conflicts with your request. Please note that the exercise of your rights may, under certain circumstances, conflict with contractual agreements and have corresponding effects on the execution of the contract (e.g. premature termination of the contract or cost consequences).
c. Legal action
If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a report with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch.
7. Individual data processing operations
7.1 Providing the website and creation of logfiles
What information do we receive and how do we use it?
By visiting this website, certain data is automatically stored on our servers or on servers of services and products that we obtain and / or have installed, for system administration purposes, for statistical or backup purposes or for tracking purposes. These are:
- the name of your Internet service provider;
- their IP address (in some circumstances);
- the version of your browser software;
- the operating system of the computer with which URL is accessed;
- the date and time of access;
- the web page from which you are visiting URL;
- the search terms you used to find URL.
Why may we process this data?
This data cannot be assigned to a specific person and there is no merging of this data with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest
How can you prevent data collection?
The data is only stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted after the end of each session. The storage of the log files is absolutely necessary for the operation of the website, you therefore have no possibility to object to this.
7.2 Tracking pixels
How do tracking pixels work?
We may use tracking pixels on our website. Tracking pixels are also known as web beacons. Tracking pixels – also from third parties whose services we use – are small, usually invisible images that are automatically retrieved when you visit our website. Counting pixels can be used to collect the same information as server log files. We use them for the same purposes as log files – you cannot prevent the data collection.
7.3 Evaluations
In some cases, your personal data is processed automatically in order to evaluate certain personal aspects. Such evaluations are used by us in particular to be able to inform and advise you in a targeted manner about certain services or products of ours. For this purpose, we use evaluation tools, thanks to which we can communicate in a needs-based manner and take appropriate advertising measures, including market and opinion research.
7.4 Contact
E-mail
What information do we receive and how do we use it?
You have the possibility to contact us by e-mail. If you contact us by e-mail, the following data will be processed:
- E-mail address;
- Content, subject and date of your email;
- contact data provided by you (e.g. name, telephone number, if applicable, address).
Why may we process this data?
Your information will be stored for the purpose of processing the request and in case of follow-up questions. The justification for this are pre-contractual measures or our legitimate interests in the completion of the request.
Safety note
We would like to point out that e-mails can be read or changed unauthorized and unnoticed during transmission. The spam filter can reject e-mails if they are identified as spam by certain characteristics.
7.5 Success and reach measurement
How does the success and reach measurement work?
Our notifications and communications may contain web links or tracking pixels that record whether an individual communication has been opened and which web links have been clicked. Such web links and tracking pixels may also track the use of notifications and communications on a personal basis.
Why may we process this data?
We need this statistical recording of usage for success and reach measurement in order to be able to offer notifications and communications based on the needs and reading habits of the recipients in an effective and user-friendly manner as well as permanently, securely and reliably.
7.6 Cookies
How do Cookies work?
Our website uses cookies. Cookies are data records that are stored on the operating system of your device with the help of the browser when you visit our website. Cookies do not cause any damage to your computer and do not contain viruses.
What information do we receive and how do we use it?
Most of the cookies we use are so-called “session cookies”. They are automatically deleted after the end of your visit. Other cookies remain stored on your terminal device until you delete them. These cookies allow us to recognize your browser on your next visit. This allows us to save certain settings (such as language settings or location information) so that you do not have to re-enter them when you visit the website again.
Why may we use cookies?
We use cookies so that we can make our website more user-friendly, effective and secure. The use of cookies and the processing of your data in this regard is based on our legitimate interests in the aforementioned purposes.
How can you prevent data collection via cookies?
The cookies are stored on your computer. You therefore have full control over the use of the cookies. You can delete them completely or disable or restrict the transfer by changing the settings in your browser. If cookies for our website are deactivated, it may no longer be possible to use all the functions of the website in full.
7.7 Use of personal data for marketing purposes
If you give us your consent (e.g. by ticking the corresponding box in the contact form), we will use your contact details to send you information by e-mail about examinations, services, offers or events from Swiss Exams. These communications may be tailored to your interests and profile.
For sending our marketing e-mails and for managing customer and prospect data, we use, among other tools, Microsoft Dynamics 365 provided by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. A data processing agreement is in place with the provider in accordance with the Swiss Data Protection Act (revDSG). Processing primarily takes place in data centres within the EU (Ireland and the Netherlands). In individual cases, certain data may be transferred to Microsoft Corporation, One Microsoft Way, Redmond, WA 98052, USA. This transfer is based on the EU Commission’s Standard Contractual Clauses.
We store your contact data for marketing purposes until you withdraw your consent or the purpose no longer applies. You may withdraw your consent at any time with effect for the future by contacting us using the contact details provided in the imprint or by using the unsubscribe link in our e-mails.
We only share your data if this is necessary for the provision of our services or if required by law. Your data will be treated confidentially and in accordance with the Swiss Data Protection Act (revDSG).
7.8 Marketing and tracking tools (Google Ads, Enhanced Conversions)
We use Google Ads for our online marketing activities, including the “Enhanced Conversions” feature. Personal data that you provide to us via our website (e.g. contact form), such as your e-mail address, name, postal address or telephone number, is encrypted with a secure hash algorithm before being transmitted to Google. Google uses this hashed data to attribute conversions to our ads and to improve measurement accuracy.
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, with possible transfer to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Please note that the USA does not provide a level of data protection equivalent to Swiss law and that US authorities may, under certain circumstances, access personal data.
The processing of the data described takes place solely on the basis of your consent, which you may withdraw at any time with effect for the future. For further information, please refer to Google’s privacy policy.
We use cookies and comparable technologies to improve our website, display personalised advertising and measure the success of our campaigns (including Google Ads with Enhanced Conversions). With your consent, data may also be transferred to partners abroad. For more information, please refer to our Privacy Policy.
Your current state:
no decision taken
individually selected
all accepted
declined
Your consent ID: 98b7b9b5d83e4328
Consent date:
Technically necessary
WooCommerce
Publisher
Automattic
Description
WooCommerce is a store extension for the WordPress operating system. It enables products to be sold online in a store.
Link to privacy policy
https://automattic.com/privacy/
What data is collected?
Payment information of the user. The shopping cart of the user
Purpose of data collection
To enable the purchase.
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| woocommerce_cart_hash | A cookie contains information that is used to identify the client and the expiry time of the session. | |
| woocommerce_items_in_cart | Helps WooCommerce to recognize when the content/data of the shopping cart has changed. | |
| wp_woocommerce_session_ | Add a unique code to each customer so they know where to find each customer’s shopping cart details in the database. | |
| woocommerce_recently_viewed | Session cookies that support the “Recently viewed products” widget. | |
| shop_display | The cookie is needed to check how the user wants the item to be displayed on the client side when browsing the store. | |
| tk_ai | Collect internal metrics of user activity. Used to improve the user experience. | |
| wp_woocommerce_session_.* | A cookie contains information that is used to identify the client and the expiry time of the session. | |
| wc_cart_hash_* | Saves the contents of the shopping cart. | |
| wc_fragments_* | This cookie contains the length of time a service can store and/or read certain data from your computer using a cookie, pixel, API, cookie-less tracking or other resources. | |
| off_canvas_* |
|
woocommerce_cart_hash
Lifetime
Description |
|
woocommerce_items_in_cart
Lifetime
Description |
|
wp_woocommerce_session_
Lifetime
Description |
|
woocommerce_recently_viewed
Lifetime
Description |
|
shop_display
Lifetime
Description |
|
tk_ai
Lifetime
Description |
|
wp_woocommerce_session_.*
Lifetime
Description |
|
wc_cart_hash_*
Lifetime
Description |
|
wc_fragments_*
Lifetime
Description |
|
off_canvas_*
Lifetime Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
{company_location}
Cloudflare
Publisher
Cloudflare Inc.
Description
Cloudflare’s bots product identifies and mitigates automated traffic to protect your website from malicious bots. Cloudflare places the __cf_bm cookie on end-user devices visiting customer websites that are protected by Bot Management or Bot Fight Mode. These robot solutions require the __cf_bm cookie to function properly.
Link to privacy policy
https://www.cloudflare.com/privacypolicy/
What data is collected?
IP address; Device operating system; Referrer URL; Website name; Device type; Date and time of the request; Requesting provider; System configuration information; Name and URL of the retrieved file; Amount of data transferred; Status information; Time of the server request
Purpose of data collection
Optimization; Service improvement; Reduce bandwidth usage; Tag management; Cloud computing; Website Security; Saving and loading ad content; Activate downloads; Remarketing; Collecting royalties; Answering user queries; Call conversions; Provide service; Product search; Push notifications
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| _cf_bm | This cookie is set by Cloudflare. This cookie is used to support Cloudflare Bot Management. | |
| __cflb | ||
| cf_ob_info | The cf_ob_info cookie instructs Cloudflare to retrieve the requested resource from the Always Online cache on the specified port | |
| cf_use_ob | This cookie instructs Cloudflare to retrieve the requested resource from the Always Online cache on the specified port. | |
| __cfruid | This cookie is part of Cloudflare’s services, including load balancing, providing website content and providing DNS connections for website operators. | |
| cf_clearance | This cookie is set by Cloudflare-protected websites that display captchas or hosting challenges. This cookie stores proof that the challenge was successful. | |
| __cf_bm | Cloudflare’s bots product identifies and mitigates automated traffic to protect your website from malicious bots. Cloudflare places the __cf_bm cookie on end-user devices visiting customer websites that are protected by Bot Management or Bot Fight Mode. These robot solutions require the __cf_bm cookie to function properly. | |
| LS_CSRF_TOKEN | Cloudflare uses this cookie to identify trusted web traffic. | |
| cf_chl_rc_ni | This cookie is used to check whether the Cloudflare Edge server supports cookies. If you see it, you can delete it. | |
| cf_chl_2 | This cookie is used to check whether the Cloudflare Edge server supports cookies. If you see it, you can delete it. | |
| cf_chl_cc_* | Cloudflare uses these cookies to perform Javascript or Captcha challenges. They are not used to track or go beyond the challenge. They can be deleted during the display. | |
| _cfuvid | n.a. |
|
_cf_bm
Lifetime
Description |
|
__cflb
Lifetime Description |
|
cf_ob_info
Lifetime
Description |
|
cf_use_ob
Lifetime
Description |
|
__cfruid
Lifetime
Description |
|
cf_clearance
Lifetime
Description |
|
__cf_bm
Lifetime
Description |
|
LS_CSRF_TOKEN
Lifetime
Description |
|
cf_chl_rc_ni
Lifetime
Description |
|
cf_chl_2
Lifetime
Description |
|
cf_chl_cc_*
Lifetime
Description |
|
_cfuvid
Lifetime
Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
United States of America, European Union
Cloudflare
Publisher
Cloudflare Inc.
Description
Cloudflare’s bots product identifies and mitigates automated traffic to protect your website from malicious bots. Cloudflare places the __cf_bm cookie on end-user devices visiting customer websites that are protected by Bot Management or Bot Fight Mode. These robot solutions require the __cf_bm cookie to function properly.
Link to privacy policy
https://www.cloudflare.com/privacypolicy/
What data is collected?
IP address; Device operating system; Referrer URL; Website name; Device type; Date and time of the request; Requesting provider; System configuration information; Name and URL of the retrieved file; Amount of data transferred; Status information; Time of the server request
Purpose of data collection
Optimization; Service improvement; Reduce bandwidth usage; Tag management; Cloud computing; Website Security; Saving and loading ad content; Activate downloads; Remarketing; Collecting royalties; Answering user queries; Call conversions; Provide service; Product search; Push notifications
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| _cf_bm | This cookie is set by Cloudflare. This cookie is used to support Cloudflare Bot Management. | |
| __cflb | ||
| cf_ob_info | The cf_ob_info cookie instructs Cloudflare to retrieve the requested resource from the Always Online cache on the specified port | |
| cf_use_ob | This cookie instructs Cloudflare to retrieve the requested resource from the Always Online cache on the specified port. | |
| __cfruid | This cookie is part of Cloudflare’s services, including load balancing, providing website content and providing DNS connections for website operators. | |
| cf_clearance | This cookie is set by Cloudflare-protected websites that display captchas or hosting challenges. This cookie stores proof that the challenge was successful. | |
| __cf_bm | Cloudflare’s bots product identifies and mitigates automated traffic to protect your website from malicious bots. Cloudflare places the __cf_bm cookie on end-user devices visiting customer websites that are protected by Bot Management or Bot Fight Mode. These robot solutions require the __cf_bm cookie to function properly. | |
| LS_CSRF_TOKEN | Cloudflare uses this cookie to identify trusted web traffic. | |
| cf_chl_rc_ni | This cookie is used to check whether the Cloudflare Edge server supports cookies. If you see it, you can delete it. | |
| cf_chl_2 | This cookie is used to check whether the Cloudflare Edge server supports cookies. If you see it, you can delete it. | |
| cf_chl_cc_* | Cloudflare uses these cookies to perform Javascript or Captcha challenges. They are not used to track or go beyond the challenge. They can be deleted during the display. | |
| _cfuvid | n.a. |
|
_cf_bm
Lifetime
Description |
|
__cflb
Lifetime Description |
|
cf_ob_info
Lifetime
Description |
|
cf_use_ob
Lifetime
Description |
|
__cfruid
Lifetime
Description |
|
cf_clearance
Lifetime
Description |
|
__cf_bm
Lifetime
Description |
|
LS_CSRF_TOKEN
Lifetime
Description |
|
cf_chl_rc_ni
Lifetime
Description |
|
cf_chl_2
Lifetime
Description |
|
cf_chl_cc_*
Lifetime
Description |
|
_cfuvid
Lifetime
Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
United States of America, European Union
Cookie Consent Manager CCM19
Publisher
Papoo Software & Media GmbH
Description
Used to save the cookie consent – which cookies may be set. The status of the cookie settings can be set for you. The data is stored in categories.
Link to privacy policy
https://www.ccm19.de/datenschutzerklaerung.html
Local Storage:
| Name | Lifetime | Description |
|---|---|---|
| ccm_consent | Used to store the cookie consent agreement, which specifies which cookies can be set. |
|
ccm_consent
Lifetime
Description |
Legal basis
Switzerland: Art. 17 sentence 1 b.2) DSG
Place of processing
Bonn & Falkenstein, Germany
Analysis / Statistics
Elfsight
Publisher
Elfsight LLC
Description
Used to implement social platforms on websites. Allows social platforms to track users by assigning them specific identifiers.
Link to privacy policy
https://elfsight.com/privacy-policy/
What data is collected?
Browser information; Cookie information; Internet service provider; IP address; Usage data; Device drive system; Referrer URL; Amount of data transferred; Website interaction
Purpose of data collection
Advertising; Optimization; Consent storage; Service improvement; Personalization; Tag management; Cloud computing; Provision of services; Provide service
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| __cfduid | It is used to secure the service and prevent malicious visitors. | |
| _p_hfp_client_id | Used to implement social platforms on websites. Allows social platforms to track users by assigning them specific identifiers. | |
| session_id | This is used to prevent widget owner calls from being counted. | |
| elfsight_viewed_recently |
|
__cfduid
Lifetime
Description |
|
_p_hfp_client_id
Lifetime
Description |
|
session_id
Lifetime
Description |
|
elfsight_viewed_recently
Lifetime Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
California – San Jose – Cloudflare Inc.
Display & Video 360
Publisher
Google Ireland Limited
Description
It is a demand-side platform. The tool allows marketers to manage their booking, programmatic and guaranteed programmatic campaigns across display, video, TV, audio and other channels in one place.
Link to privacy policy
https://policies.google.com/privacy?hl=en
What data is collected?
IP address; Geographical location; Cookie ID; Pages viewed; Customer ID; Online identifiers; Clicked ads; Device ID
Purpose of data collection
Advertising; Analysis; Optimization; Marketing
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| DSID | It is used to identify logged-in users and to save user settings for personalized advertising. | |
| test_cookie | It is used to measure visitor behavior after clicking on an ad. | |
| IDE | It is used to track users across different pages of the website. | |
| ID | It is used to identify users. |
|
DSID
Lifetime
Description |
|
test_cookie
Lifetime
Description |
|
IDE
Lifetime
Description |
|
ID
Lifetime
Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
European Union
Google Analytics
Publisher
Google Ireland Limited
Description
Google Analytics is a web analytics tool that helps website owners understand and analyze user interactions on their website. It collects data about website visits, including information about how users arrive at a website (e.g. via search engines, social media or directly), how they navigate the website, which pages they visit and how long they stay on those pages. This information is then presented in various reports that provide insights into user behavior and enable website operators to optimize their website and improve the user experience. The data is also used for personalization and effective targeting of advertisements.
Link to privacy policy
https://business.safety.google/privacy/
What data is collected?
Browser information; Click path; Date and time of the visit; Location information; IP address; Interaction data; Usage data; Device drive system; Device information; Referrer URL; Browser type; Browser language; Screen resolution; JavaScript support; Visited pages; User behavior; Hostname; Visited URL; Downloads; App updates; Purchase activity; Widget interactions; Flash version; IP address; Location information; Devices information; Device information; App updates; JavaScript support; Purchase activities; Browser information;
Purpose of data collection
Personalization; Remarketing; Effective control of advertisements; Analysis and marketing
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| _ga | Collection of statistics on the use of the website. (reach measurement) | |
| _gid | ID to identify the user within 24 hours of the last activity | |
| _gat_gtag_* | This cookie is used to distinguish users. | |
| _gac_* | This cookie contains information about the ad you clicked on. | |
| _gat* | This is used to limit the request rate. | |
| _dc_gtm_* | This is used to distinguish computer users. | |
| IDE | With this ID, Google can identify users across different websites and domains and show them personalized advertising. | |
| AMP_TOKEN | Contains the token code used to read the client ID from the AMP client ID service. By matching this ID with the Google Analytics ID, users can synchronize when switching between AMP and non-AMP content. Reference: https://support.google.com/analytics/answer/7486764?hl=fr | |
| __utma | This cookie is one of the 4 core cookies of Google Analytics and tracks user actions on the website and measures the performance of the website. Cookies distinguish between users and sessions. It is used to calculate statistics on returning visitors and is updated every time data is sent to Google Analytics. | |
| __utmt* | This cookie is used to limit the request rate of the service and thus restrict data collection on highly frequented websites. | |
| __utmb | This cookie is one of the 4 core cookies of Google Analytics and tracks user actions on the website and measures the performance of the website. A cookie identifies new sessions and visits by a user. It is updated every time data is sent to Google Analytics. Any visitor activity during the lifetime of the cookie is counted as a single visit, even if the visitor leaves the website and then returns to it. Visits after the cookie expires are counted as new visits. | |
| __utmc | This cookie is one of the 4 core Google Analytics cookies and tracks user actions on the website and measures website performance. Most websites no longer use cookies, but are still configured to provide legacy scan code, also known as urchin. In older versions, it was used with __utmb to identify the visitor. | |
| __utmz | This cookie is one of the 4 main cookies set by Google Analytics to track user behavior and measure website performance. The cookie identifies the location of the visitor’s visit to the website to inform the owner of the location of the user’s visit to the website and is updated each time the data is sent to Google Analytics. | |
| __utmv | Used to store variable data at the individual visitor level. This cookie is created when the developer uses the _setCustomVar method with custom variables at visitor level. This cookie is also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics. | |
| __utmx | This cookie is linked to the Google Website Optimizer. It is used to distinguish between two variants of a website that can be presented to visitors as part of an A/B split test. | |
| __utm* | Used to determine when an A/B or multivariate user participation test ends | |
| _swag_ga_ga* | The cookies used assign an identifier to the website visitor and determine statistical data about the website visitor’s visit to the website. This is used to personalize the advertising displayed to users. | |
| __utmd | This cookie name appears to be associated with the Google Analytics service, which allows website owners to track visitor behavior and measure website performance. However, Google does not currently document this. | |
| __utmo | This cookie activates the functionality of Google Analytics. | |
| __gads | Is set to enable ad placement or retargeting. | |
| _gd* | Saves a timestamp of the user. | |
| _ga_* | Is used to retrieve the session status. | |
| _gcl_gb | The _gcl cookie value contains a version number, followed by a timestamp and campaign information in the format of the GCLID value. |
|
_ga
Lifetime
Description |
|
_gid
Lifetime
Description |
|
_gat_gtag_*
Lifetime
Description |
|
_gac_*
Lifetime
Description |
|
_gat*
Lifetime
Description |
|
_dc_gtm_*
Lifetime
Description |
|
IDE
Lifetime
Description |
|
AMP_TOKEN
Lifetime
Description |
|
__utma
Lifetime
Description |
|
__utmt*
Lifetime
Description |
|
__utmb
Lifetime
Description |
|
__utmc
Lifetime
Description |
|
__utmz
Lifetime
Description |
|
__utmv
Lifetime
Description |
|
__utmx
Lifetime
Description |
|
__utm*
Lifetime
Description |
|
_swag_ga_ga*
Lifetime
Description |
|
__utmd
Lifetime
Description |
|
__utmo
Lifetime
Description |
|
__gads
Lifetime
Description |
|
_gd*
Lifetime
Description |
|
_ga_*
Lifetime
Description |
|
_gcl_gb
Lifetime
Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
European Union
Google Analytics 4
Publisher
Google Ireland Limited
Description
Google Analytics is a web analytics tool that helps website owners understand and analyze user interactions on their website. It collects data about website visits, including information about how users arrive at a website (e.g. via search engines, social media or directly), how they navigate the website, which pages they visit and how long they stay on those pages. This information is then presented in various reports that provide insights into user behavior and enable website operators to optimize their website and improve the user experience. The data is also used for personalization and effective targeting of advertisements.
Link to privacy policy
https://business.safety.google/privacy/
What data is collected?
Browser information; Click path; Date and time of the visit; Location information; Internet service provider; Device information; Referrer URL; Screen resolution; Mouse movements; Anonymized IP address; Visit duration; Account data; Bounce rates; Downloads; Behavioral data; App updates
Purpose of data collection
Analysis; Marketing; Personalization; Remarketing; Effective control of advertisements
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| _ga | Used to differentiate between individual users. | |
| _gid | Used to distinguish individual users, but only has a runtime of 24 hours. | |
| _gac_gb_* | This cookie is only set if Google Analytics 4 is linked to Google Ads. It contains information about Google Ads campaigns. | |
| _ga_* | Used to save the session status. | |
| FPID | Server-side GA identifier | |
| FPLC | Hash from FPID for cross-domain linking with GA |
|
_ga
Lifetime
Description |
|
_gid
Lifetime
Description |
|
_gac_gb_*
Lifetime
Description |
|
_ga_*
Lifetime
Description |
|
FPID
Lifetime
Description |
|
FPLC
Lifetime
Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
European Union
Google Tag Manager
Publisher
Google Ireland Limited
Description
It is a tag management system. Using Google Tag Manager, tags can be integrated centrally via the user interface. Tags are small pieces of code that can track activities. Script code for other tools is integrated via the Google Tag Manager. The Tag Manager can control when certain tags are activated.
Link to privacy policy
https://business.safety.google/privacy/
What data is collected?
Aggregated tag triggering data; Aggregated data to trigger tags; No data collected
Purpose of data collection
Tag management; Functionality; Generate leads; Website tags management; Manage website tags; Mains analysis; Manage tags and scripts on this website; Ensuring a comfortable use of our website
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| cookiePreferences | Cookie settings for registered users | |
| mat_ep | Collect cross-page visitor data – this data is used to increase advertising relevance. | |
| _dc_gtm_UA-.* | Used by Google Tag Manager to control the loading of Google Analytics script code. | |
| _gcl_au | Google Tag Manager uses cookies to track and store conversions. | |
| IDE | It is used to track users across different pages of the website. | |
| NID | Used by Google to customize ads to your Google search queries. |
|
cookiePreferences
Lifetime
Description |
|
mat_ep
Lifetime
Description |
|
_dc_gtm_UA-.*
Lifetime
Description |
|
_gcl_au
Lifetime
Description |
|
IDE
Lifetime
Description |
|
NID
Lifetime
Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
European Union
Hotjar
Publisher
Hotjar Limited
Description
Hotjar uses cookies and other technologies to collect information about user behavior and their devices, the IP address of the device (only logged and stored in anonymized form), the screen size, the device type (unique device identifier), information about the browser used, the location (country only), the preferred language in which the website is displayed). Hotjar stores this information in pseudonymous user profiles. Hotjar or we do not use this information to identify individual users or combine it with other data about individual users.
Link to privacy policy
https://www.hotjar.com/legal/policies/privacy
What data is collected?
Browser information; Date and time of the visit; IP address; Device drive system; Referrer URL; Browser type; Geographical location; Screen resolution; Device type; Visited pages; Mouse movements; Domain name; Unique device identifier; Voice information; Clicks; Unique user ID; Survey responses
Purpose of data collection
Advertising; Analysis; Deliver content; Service improvement; Tag management; Cloud computing; Bot protection; Website Security; Online audio distribution; Activate downloads; Feedback; Accept tracking; Measure ad performance; Manage website tags; System security; Selection of simple displays; Measure content performance; Use market research to gain insights into target groups
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| _hjClosedSurveyInvites | The Hotjar cookie is set as soon as the user interacts with the survey invitation mode via an external link. This is used to ensure that the same invitation is not displayed again if it has already been displayed. | |
| _hjDonePolls | Jar of hot cookies. This cookie is set once a visitor has voted using the poll widget. This is used to ensure that the same data set is not displayed again if it has already been created. | |
| _hjMinimizedPolls | Glass with hot cookies. This cookie is set as soon as a visitor minimizes the survey widget for comments. This is used to ensure that widgets remain minimized while visitors browse your website. | |
| _hjShownFeedbackMessage | Hotjar cookies are set when the user minimizes or completes incoming comments. This is done so that when the user navigates to another page that is configured for display, the incoming comments are immediately minimized and loaded. | |
| _hjid | We use Hotjar to better understand the needs of our users and to optimize the offers on this site. Hotjar’s technology enables us to better understand our users’ experience (e.g. how much time users spend on which pages, which links they click on, what they like and dislike, etc.) and helps us to improve our offerings so that user feedback is consistent. | |
| _hjTLDTest | When the Hotjar script is run, we try to determine the most commonly used cookie path instead of the website hostname. This is done so that cookies (if any) can be shared between subdomains. To determine this, we tried to save the _hjTLDTest cookie for different URL substring alternatives until this failed. After this check, the cookie is deleted. | |
| _hjUserAttributesHash | User attributes sent via the Hotjar Discovery API are cached during the session to determine when the attributes have changed and need to be updated. | |
| _hjCachedUserAttributes | This cookie stores user attributes that are sent via the Hotjar Discovery API when the user is not in the sample. Collected attributes are only stored on the Hotjar server when the user interacts with the Hotjar feedback tool, but cookies are used regardless of the presence of the feedback tool. | |
| _hjLocalStorageTest | This cookie is used to check whether the Hotjar detection script can use local storage. If yes, set the value 1 in this cookie. Data stored in _hjLocalStorageTest has no expiration time, but is deleted immediately after creation, so the expected storage time is less than 100 ms. | |
| _hjIncludedInPageviewSample | Hotjar uses cookies and other technologies to collect information about the behavior of our users and their end devices (in particular the IP address of the device (is only recorded and stored in anonymized form), the size of the screen, the device type (unique device identifier), information about the browser used for browsing, location (country only), preferred language for displaying our website). Hotjar stores this information in pseudonymous user profiles. Hotjar or we do not use this information to identify individual users or combine it with other data about individual users. | |
| _hjIncludedInSessionSample_* | This cookie is set to inform Hotjar if the user is included in the data sample defined by your website’s daily session limit. | |
| _hjAbsoluteSessionInProgress | Hotjar uses cookies and other technologies to collect information about the behavior of our users and their end devices (in particular the IP address of the device (is only recorded and stored in anonymized form), the size of the screen, the device type (unique device identifier), information about the browser used for browsing, location (country only), preferred language for displaying our website). Hotjar stores this information in pseudonymous user profiles. Hotjar or we do not use this information to identify individual users or combine it with other data about individual users. | |
| _hjFirstSeen | This is set to identify the first session of a new user. It stores a true/false value that indicates whether Hotjar is seeing the user for the first time. This is used by registration filters to identify new user sessions. | |
| hjViewportId | Information about the user’s viewing area, such as size and dimensions, is stored here. | |
| _hjRecordingEnabled | This is appended to the start of the recording and played when the recording engine is initialized to see if the user is already recording in a particular session. | |
| _hjSessionUser {site_id} | This cookie is set when the user accesses a page containing a Hotjar script for the first time. It stores the unique Hotjar user ID for that website in the browser. This ensures that subsequent visits to the same website are assigned to the same user ID. | |
| _hjSession{site_id} | This cookie contains current session data. This ensures that subsequent requests in the session window are assigned to the same Hotjar session. | |
| _hjSessionTooLarge | This cookie forces Hotjar to stop collecting data if the session becomes too long. WebSocket server signals automatically recognize this when the session size exceeds the limit. | |
| _hjSessionRejected | If present, this cookie is set to “1” for the duration of a user session if Hotjar refuses to connect the session to the WebSocket due to server overload. This cookie is only used in rare cases to avoid serious performance problems. | |
| _hjSessionResumed | The cookie that is set when the session/record reconnects to the Hotjar server after disconnecting. | |
| _hjIncludedInSample | Hotjar uses cookies and other technologies to collect information about the behavior of our users and their end devices (in particular the IP address of the device (is only recorded and stored in anonymized form), the size of the screen, the device type (unique device identifier), information about the browser used for browsing, location (country only), preferred language for displaying our website). Hotjar stores this information in pseudonymous user profiles. Hotjar or we do not use this information to identify individual users or combine it with other data about individual users. | |
| _hjDoneTestersWidgets | Jar of hot cookies. This cookie is set as soon as a visitor enters their information into the “Recruit User Testers” widget. This is used to ensure that the same form is not displayed again once it has been completed. | |
| _hjMinimizedTestersWidgets | Glass with hot cookies. This cookie is set when a visitor minimizes the website’s user tester widget. This is used to ensure that widgets remain minimized while visitors browse your website. | |
| _hjptid | This cookie is set for Hotjar users who are logged in with administrator rights for team members. This is used for price testing to show administrators consistent prices across the site. | |
| _hjSession_ | A cookie that contains data from the current session. As a result, subsequent requests in the session window are assigned to the same Hotjar session. | |
| _hjRecordingLastActivity | It must be in session memory (unlike a cookie). It is updated when the user survey begins and when data is sent via WebSocket (user performs actions that are recorded by Hotjar). | |
| _hjSession.* | A cookie that contains data from the current session. As a result, subsequent requests in the session window are assigned to the same Hotjar session. | |
| _hjViewportId | User view window information such as size and dimensions are saved here. | |
| _hjSessionUser_* | Hotjar cookie that is set when a user visits a page containing a Hotjar script for the first time. This stores the unique Hotjar user ID for this page in the browser. This ensures that subsequent visits to the same website are assigned to the same user ID. | |
| _hjSession_* | n.a. | |
| _hjCookieTest | n.a. |
|
_hjClosedSurveyInvites
Lifetime
Description |
|
_hjDonePolls
Lifetime
Description |
|
_hjMinimizedPolls
Lifetime
Description |
|
_hjShownFeedbackMessage
Lifetime
Description |
|
_hjid
Lifetime
Description |
|
_hjTLDTest
Lifetime
Description |
|
_hjUserAttributesHash
Lifetime
Description |
|
_hjCachedUserAttributes
Lifetime
Description |
|
_hjLocalStorageTest
Lifetime
Description |
|
_hjIncludedInPageviewSample
Lifetime
Description |
|
_hjIncludedInSessionSample_*
Lifetime
Description |
|
_hjAbsoluteSessionInProgress
Lifetime
Description |
|
_hjFirstSeen
Lifetime
Description |
|
hjViewportId
Lifetime
Description |
|
_hjRecordingEnabled
Lifetime
Description |
|
_hjSessionUser {site_id}
Lifetime
Description |
|
_hjSession{site_id}
Lifetime
Description |
|
_hjSessionTooLarge
Lifetime
Description |
|
_hjSessionRejected
Lifetime
Description |
|
_hjSessionResumed
Lifetime
Description |
|
_hjIncludedInSample
Lifetime
Description |
|
_hjDoneTestersWidgets
Lifetime
Description |
|
_hjMinimizedTestersWidgets
Lifetime
Description |
|
_hjptid
Lifetime
Description |
|
_hjSession_
Lifetime
Description |
|
_hjRecordingLastActivity
Lifetime
Description |
|
_hjSession.*
Lifetime
Description |
|
_hjViewportId
Lifetime
Description |
|
_hjSessionUser_*
Lifetime
Description |
|
_hjSession_*
Lifetime
Description |
|
_hjCookieTest
Lifetime
Description |
Local Storage:
| Name | Lifetime | Description |
|---|---|---|
| hjActiveViewportIds | n.a. |
|
hjActiveViewportIds
Lifetime
Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
European Union
Jetpack
Publisher
Jetpack
Description
Records various status messages, e.g. module activation request errors returned to the user, error type, description, module name, plugin name.
Link to privacy policy
https://jetpack.com/support/cookies/
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| tk_ai | Stores a randomly generated anonymous ID. It is used only in the admin area for general Analytics tracking. | |
| jetpackState.* | Record various status messages, e.g. module activation request errors returned to user, error type, description, module name, plugin name. | |
| jetpackState[display_update_modal] | Stores the value “true” if a mode is to be displayed in the Jetpack dashboard that contains information about the latest Jetpack version. | |
| jetpackState[message] | Stores status messages returned to the user for module activation requests. | |
| tk_lr | This is a benchmark cookie used to analyze Jetpack benchmark behavior. | |
| tk_or | This is a benchmark cookie used to analyze Jetpack benchmark behavior. | |
| tk_qs | This cookie collects information about the use of the Jetpack service and is used to improve the user experience. | |
| tk_r3d | This cookie is used for internal measurements of user activity to improve the user experience. |
|
tk_ai
Lifetime
Description |
|
jetpackState.*
Lifetime
Description |
|
jetpackState[display_update_modal]
Lifetime
Description |
|
jetpackState[message]
Lifetime
Description |
|
tk_lr
Lifetime
Description |
|
tk_or
Lifetime
Description |
|
tk_qs
Lifetime
Description |
|
tk_r3d
Lifetime
Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Facebook
Publisher
Meta Platforms Ireland Limited
Description
Used to record whether the person chooses to stay logged in Content: user ID and various identifying information (e.g., number of logins per account, status of the “Remember” checkbox, etc.)
Link to privacy policy
https://www.facebook.com/privacy/explanation/
What data is collected?
Account information; Usage data; Information provided by the user; Information provided on the profile; Communication data; Respected content; Transaction information; Device information; Identifiers; Interactions with the user interface; Device settings; Time zone; IP address; Voice information; Phone number; Internet service provider; Timestamp of the retrieval; Browser information; Search query; Referrer URL; Device information; Cookie ID; Device ID; Geo-Location; User ID; E-mail address; Click path
Purpose of data collection
Advertising; Analysis; Service improvement; Personalization; Social media; Develop and improve products; Measure ad performance; Selection of simple displays; Create a personalized ad profile; Select personalized ads; Create a personalized content profile; Select personalized content; Measure content performance; Use market research to gain insights into target groups; Store and/or retrieve information on a device
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| lu | Used to record whether the person chooses to stay logged in Content: user ID and various identifying information (e.g., number of logins per account, status of the “Remember” checkbox, etc.) | |
| xs | Used with the c_user cookie to authenticate you to Facebook. Contents: session ID, creation time, authentication value, secure session state, cache group ID. | |
| c_user | Used in conjunction with the xs cookie to authenticate you with Facebook. Content: Username | |
| m_user | Used to verify your identity on the Facebook mobile site. Content: Email, user ID, authentication value, version, user agent features, creation time, Facebook version indicator. | |
| pl | Used to record that the device or browser has been logged in through the Facebook platform. Content: yes/no | |
| dbln | Used to enable device-based login Content: Connection verification value. | |
| aks | Determine the login status of people visiting accountkit.com Content: Accountkit Access Token | |
| aksb | Confirm the login with Account Kit Content: Request time value | |
| sfau | Streamline the recovery process after failed login attempts Content: encrypted user IDs, contacts, timestamps, and other identifying information | |
| ick | Save the encryption key used to encrypt the cookie | |
| csm | ||
| s | Cookies for identification, authentication, marketing, and other Facebook-specific features of the Facebook browser. | |
| datr | Used to prevent the creation of fake/spam accounts. Datr cookies are associated with a browser and not with a person. | |
| sb | Cookies for identification, authentication, marketing, and other Facebook-specific features of the Facebook browser. | |
| fr | Used by Facebook to display a variety of advertising products, such as real-time auctions from third-party vendors. | |
| oo | ||
| ddid | Used to open a specific slot in the advertiser app during installation | |
| locale | This cookie contains the display location of the user who last logged into this browser. this cookieApparently, it is set only after the user logs out.The lifetime of the locale cookie is one week. | |
| _fbp | This cookie allows us to serve our ads to users who have visited our website on Facebook or on digital platforms powered by Facebook Ads. | |
| _fbc | This cookie allows us to serve our ads to users who have visited our website on Facebook or on digital platforms powered by Facebook Ads. | |
| js_ver | Save the age of Facebook javascript files. | |
| rc | Used to optimize the performance of the website for advertisers | |
| campaign_click_url | Stores the Facebook URL where the user landed after clicking on a Facebook ad. | |
| wd | This cookie stores the dimensions of the browser window and is used by Facebook to optimize the display of the page. |
|
lu
Lifetime
Description |
|
xs
Lifetime
Description |
|
c_user
Lifetime
Description |
|
m_user
Lifetime
Description |
|
pl
Lifetime
Description |
|
dbln
Lifetime
Description |
|
aks
Lifetime
Description |
|
aksb
Lifetime
Description |
|
sfau
Lifetime
Description |
|
ick
Lifetime
Description |
|
csm
Lifetime Description |
|
s
Lifetime
Description |
|
datr
Lifetime
Description |
|
sb
Lifetime
Description |
|
fr
Lifetime
Description |
|
oo
Lifetime Description |
|
ddid
Lifetime
Description |
|
locale
Lifetime
Description |
|
_fbp
Lifetime
Description |
|
_fbc
Lifetime
Description |
|
js_ver
Lifetime
Description |
|
rc
Lifetime
Description |
|
campaign_click_url
Lifetime
Description |
|
wd
Lifetime
Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
European Union
Meta Pixel
Publisher
Meta Platforms Ireland Ltd.
Description
This is a tracking technology provided by Facebook and also used by other Facebook services. It is used to track visitors’ interactions with the website (“events”) after they have clicked on advertisements offered on Facebook or other services provided by Meta (“conversions”).
Link to privacy policy
https://www.facebook.com/privacy/explanation
What data is collected?
Browser information; Location information; IP address; Usage data; Device drive system; Device information; Referrer URL; Browser type; User Agent; Geographical location; Facebook User ID; HTTP header; Visited pages; Interactions with advertising, services and products; User behavior; Viewed advertisements; Respected content; Clicked elements – marketing information; Pixel ID; Facebook cookie information; Usage/click behavior; Device ID; Non-confidential custom data; Marketing campaign success; IP address; Location information; Device information; Facebook User ID; Non-sensitive custom data; Pixel specific data; User behavior; Displays viewed; Interactions with advertising, services and products; Marketing Information; Content viewed; Browser information; Conversion targets; Visitor ID; Facebook User ID; Pixel specific data; Browser information; Location information; Device Information;
Purpose of data collection
Advertising; Analysis; Provision of fonts; Service improvement; Marketing; Personalization; Tag management; Payment; Cloud computing; Bot protection; Functionality; Retargeting; Website Security; Conversion tracking; Recommendations; Buyer protection; Feedback; Tracking; Geolocation; Accept tracking; Customer behavior analysis; Analytics; Track; Search results; Success measurement; Access measurement; Reach measurement; Manage tags and scripts on this website; Research; Site identification; Lead generation; Customer rating management; Website monitoring; Provision of online chats; Tracking ID; Facilitate payments; Improve service; Provide a market for labeled data; Trend analyses; Show advertising; Application processing; Provision of software solutions; Digital advertising; Product news; Company news; Sponsoring news; Website design; Creation of target group specific advertising graphics;
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| _fbp | Meta-cookies used for website analytics, ad targeting and measurement. | |
| act | Meta-cookies used for website analytics, ad targeting and measurement. | |
| c_user | Meta-cookies used for website analytics, ad targeting and measurement. | |
| datr | Meta-cookies used for website analytics, ad targeting and measurement. | |
| fr | Meta-cookies used for website analytics, ad targeting and measurement. | |
| m_pixel_ration | Meta-cookies used for website analytics, ad targeting and measurement. | |
| pl | Meta-cookies used for website analytics, ad targeting and measurement. | |
| presence | Meta-cookies used for website analytics, ad targeting and measurement. | |
| sb | Meta-cookies used for website analytics, ad targeting and measurement. | |
| spin | Meta-cookies used for website analytics, ad targeting and measurement. | |
| wd | Meta-cookies used for website analytics, ad targeting and measurement. | |
| xs | Meta-cookies used for website analytics, ad targeting and measurement. | |
| AA003 | Meta-cookies used for website analytics, ad targeting and measurement. | |
| ATN | Meta-cookies used for website analytics, ad targeting and measurement. |
|
_fbp
Lifetime
Description |
|
act
Lifetime
Description |
|
c_user
Lifetime
Description |
|
datr
Lifetime
Description |
|
fr
Lifetime
Description |
|
m_pixel_ration
Lifetime
Description |
|
pl
Lifetime
Description |
|
presence
Lifetime
Description |
|
sb
Lifetime
Description |
|
spin
Lifetime
Description |
|
wd
Lifetime
Description |
|
xs
Lifetime
Description |
|
AA003
Lifetime
Description |
|
ATN
Lifetime
Description |
Local Storage:
| Name | Lifetime | Description |
|---|---|---|
| lastExternalReferrer | Saves the last external source from which a user came to a meta page or an embedded resource (e.g. pixel). | |
| lastExternalReferrerTime | Saves the time (timestamp) when the last external referrer (i.e. the previous external website from which the user came) was recorded. |
|
lastExternalReferrer
Lifetime
Description |
|
lastExternalReferrerTime
Lifetime
Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
European Union
Sourcebuster
Publisher
Sourcebuster
Description
Analytical and behavioral cookies that help customize the website for users.
Link to privacy policy
https://sbjs.rocks/#/
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| sbjs_current | Analytical and behavioral cookies that help customize the website for users. | |
| sbjs_current_add | Analytical and behavioral cookies that help customize the website for users. | |
| sbjs_first | Analytical and behavioral cookies that help customize the website for users. | |
| sbjs_first_add | Analytical and behavioral cookies that help customize the website for users. | |
| sbjs_migrations | Analytical and behavioral cookies that help customize the website for users. | |
| sbjs_session | Analytical and behavioral cookies that help customize the website for users. | |
| sbjs_udata | Analytical and behavioral cookies that help customize the website for users. |
|
sbjs_current
Lifetime
Description |
|
sbjs_current_add
Lifetime
Description |
|
sbjs_first
Lifetime
Description |
|
sbjs_first_add
Lifetime
Description |
|
sbjs_migrations
Lifetime
Description |
|
sbjs_session
Lifetime
Description |
|
sbjs_udata
Lifetime
Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Advertisements / Ads
Google Ads Conversion Tracking
Publisher
Google Ireland Limited
Description
This is a conversion tracking service. This service records what happens when a user visits a website and clicks on an ad that we place via Google Ads. With conversions, we measure whether users perform a certain action on a website specified by us (e.g. subscribe to a service) after they have clicked on an ad placed by us via Google Ads. This allows users to understand which keywords, ads, ad groups or campaigns led to the desired user interaction.
Link to privacy policy
https://business.safety.google/privacy/
What data is collected?
Date and time of the visit; IP address; Referrer URL; Browser type; Browser language; Cookie ID; User behavior; Clicked ads; Web request
Purpose of data collection
Analysis; Deliver content; Service improvement; Cloud computing; Bot protection; Measuring the success of the marketing campaigns; Conversion tracking; Customer data management; Customer behavior analysis; personalized advertising content; Conversion optimization
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| test_cookie | Test whether your browser allows the installation of cookies. Contains no identifiers. | |
| IDE | Contains a randomly generated user ID. With this ID, Google can identify users on various websites and show them personalized advertising. | |
| _gcl_aw | This cookie is set when a user clicks on a Google ad to visit a website. It contains information about the clicked ad so that successes such as an order or a contact request can be assigned to the ad. | |
| _gcl_dc_ | This cookie is set when a user clicks on a Google ad to visit a website. It contains information about the clicked ad so that successes such as an order or a contact request can be assigned to the ad. | |
| _gcl_ls | Used for measuring ad performance and optimizing advertising- |
|
test_cookie
Lifetime
Description |
|
IDE
Lifetime
Description |
|
_gcl_aw
Lifetime
Description |
|
_gcl_dc_
Lifetime
Description |
|
_gcl_ls
Lifetime
Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
European Union
Google Ads Remarketing
Publisher
Google Ireland Limited
Description
This is a remarketing service. Remarketing enables users to present interest-based advertisements to users of websites on other websites in the Google Display Network, such as Google Search or YouTube. For this purpose, the user’s interactions, such as the products and services they are interested in, are analyzed. It enables users to show targeted advertising to users on other websites even after they have visited this website.
Link to privacy policy
https://business.safety.google/privacy/
What data is collected?
Browser information; Date and time of the visit; IP address; Device information; Referrer URL; Visited pages; Advertising code; Visit duration; Content in which the user is interested; Website usage; Other information on the use of websites
Purpose of data collection
Advertising; Deliver content; Service improvement; Payment; Cloud computing; Remarketing; Tracking the user action; Feedback; User journey analysis; Contract fulfillment; Provision of software solutions; Provide a market for labeled data
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| IDE | Contains a randomly generated user ID. With this ID, Google can identify users on various websites and show them personalized advertising. | |
| test_cookie | Test whether your browser allows the installation of cookies. Contains no identifiers. | |
| __Secure-SSID | To store information about how you use this website and what advertisements you may see before you visit this website. It is also used to personalize ads on Google websites by recording your recent searches, your previous interactions with advertisers’ ads or search results, and your visits to advertisers’ websites. | |
| __Secure-APISID | For targeting purposes, to create a website visitor’s interest profile in order to display relevant and personalized Google ads. | |
| __Secure-HSID | For security purposes, an encrypted and digitally signed record of a user’s Google Account ID and last login time, which enables Google to verify a user’s identity, prevent fraudulent use of identifiers and protect user data from unauthorized use. It can also be used for targeting purposes to display relevant and personalized advertising content. | |
| __Secure-3PAPISID | For targeting purposes, to create a website visitor’s interest profile in order to display relevant and personalized Google ads. | |
| __Secure-3PSID | For targeting purposes, to create a website visitor’s interest profile in order to display relevant and personalized Google ads. | |
| __gads | for ad serving or forwarding |
|
IDE
Lifetime
Description |
|
test_cookie
Lifetime
Description |
|
__Secure-SSID
Lifetime
Description |
|
__Secure-APISID
Lifetime
Description |
|
__Secure-HSID
Lifetime
Description |
|
__Secure-3PAPISID
Lifetime
Description |
|
__Secure-3PSID
Lifetime
Description |
|
__gads
Lifetime
Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
European Union
TikTok Pixel
Publisher
TikTok Technology Limited
Description
We use the TikTok pixel to improve our marketing campaigns, including tracking conversions from TikTok ads, building audiences, optimizing TikTok ads on third-party websites and apps for current and future visitors, and retargeting people who have previously taken marketing actions on our website or TikTok ads. information about the use of TikTok content and interactions on the website.
Link to privacy policy
https://www.tiktok.com/legal/cookie-policy?lang=de
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| _ttp | This tracking cookie is used to evaluate and measure the execution of various marketing campaigns and strategies on TikTok. | |
| _tt_enable_cookie | This tracking cookie is used to evaluate and measure the execution of various marketing campaigns and strategies on TikTok. |
|
_ttp
Lifetime
Description |
|
_tt_enable_cookie
Lifetime
Description |
Other:
| Name | Lifetime | Description |
|---|---|---|
| tt_appInfo | Used by the social network TikTok to track the use of embedded services. | |
| tt_pixel_session_index | Used by the social network TikTok to track the use of embedded services. | |
| tt_sessionId | Used by the social network TikTok to track the use of embedded services. |
|
tt_appInfo
Lifetime
Description |
|
tt_pixel_session_index
Lifetime
Description |
|
tt_sessionId
Lifetime
Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Personalization
Gravatar
Publisher
Automattic Inc.
Description
It is a service that provides avatars to Internet users who post comments on websites.
Link to privacy policy
https://automattic.com/privacy/
What data is collected?
Browser information; Date and time of the visit; Device identifier; IP address; Usage data; Device drive system; Browser type; Geographical location; Browser language; Content interaction information; Third party information; Unique device identifier; Payment information; Log file data; Anonymized string; E-mail address; Comment content; Unique device identifiers; User agent string
Purpose of data collection
Show avatars
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
United States of America
Google Fonts
Publisher
Google Ireland Limited
Description
This is a collection of fonts that is provided free of charge by Google and can be obtained directly from the Google server.
Link to privacy policy
https://business.safety.google/privacy/
What data is collected?
Browser information; IP address; Referrer URL; User Agent; Aggregated usage figures; Font request; CSS requests
Purpose of data collection
Advertising; Provision of fonts; Service improvement; Cloud computing; Functionality; Registration; Identity verification; Measuring the success of the marketing campaigns
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
European Union
Social media
YouTube Video
Publisher
Google Ireland Limited
Description
This cookie stores your preferences and other information, including your preferred language, the number of search results you want to see on the page, and whether you want to enable Google’s SafeSearch filter.
Link to privacy policy
https://policies.google.com/privacy?hl=en
What data is collected?
IP address; Device information; Referrer URL; Viewed videos
Purpose of data collection
Show videos; Service improvement; Payment; Cloud computing; Session management; Provide a market for labeled data
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| PREF | This cookie stores your preferences and other information, in particular the preferred language, the number of search results to be displayed on your page and whether or not you wish to have Google’s SafeSearch filter activated. | |
| VISITOR_INFO1_LIVE | This cookie is set by Youtube to track user preferences for Youtube videos embedded in websites. It can also determine whether the website visitor is using the new or old version of the YouTube interface. | |
| use_hitbox | This cookie increases the “Views” counter of the YouTube video. | |
| YSC | Registers a unique ID to keep statistics on which YouTube videos the user has watched. | |
| VISITOR_PRIVACY_METADATA | Saves session data | |
| __Secure-ROLLOUT_TOKEN | Registers a unique ID to keep statistics on which YouTube videos the user has watched. | |
| LAST_RESULT_ENTRY_KEY | Used to track user interaction with embedded content. | |
| nextId | Used to track user interaction with embedded content. | |
| requests | Used to track user interaction with embedded content. | |
| TESTCOOKIESENABLED | Used to track user interaction with embedded content. | |
| remote_sid | Necessary for the implementation and functionality of YouTube video content on the website. | |
| __sak | Unknown | |
| yt-player-bandaid-host | Holds player settings/fallback info for the embedded YouTube player. | |
| DEVICE_INFO | YouTube cookie with device/player information for playback/optimization. | |
| _Secure-YEC | This is used to save the user’s video player settings for embedded YouTube videos. | |
| __Secure-YNID | Management of user settings and control of individualized advertising |
|
PREF
Lifetime
Description |
|
VISITOR_INFO1_LIVE
Lifetime
Description |
|
use_hitbox
Lifetime
Description |
|
YSC
Lifetime
Description |
|
VISITOR_PRIVACY_METADATA
Lifetime
Description |
|
__Secure-ROLLOUT_TOKEN
Lifetime
Description |
|
LAST_RESULT_ENTRY_KEY
Lifetime
Description |
|
nextId
Lifetime
Description |
|
requests
Lifetime
Description |
|
TESTCOOKIESENABLED
Lifetime
Description |
|
remote_sid
Lifetime
Description |
|
__sak
Lifetime
Description |
|
yt-player-bandaid-host
Lifetime
Description |
|
DEVICE_INFO
Lifetime
Description |
|
_Secure-YEC
Lifetime
Description |
|
__Secure-YNID
Lifetime
Description |
Local Storage:
| Name | Lifetime | Description |
|---|---|---|
| yt-remote-cast-available | YouTube saves user settings when viewing YouTube videos that are embedded on other pages | |
| yt-remote-cast-installed | YouTube saves user settings when viewing YouTube videos that are embedded on other pages | |
| yt-remote-connected-devices | YouTube saves user settings when viewing YouTube videos that are embedded on other pages | |
| yt-remote-device-id | YouTube saves user settings when viewing YouTube videos that are embedded on other pages | |
| yt-remote-fast-check-period | YouTube saves user settings when viewing YouTube videos that are embedded on other pages | |
| yt-remote-session-app | YouTube saves user settings when viewing YouTube videos that are embedded on other pages | |
| yt-remote-session-name | YouTube saves user settings when viewing YouTube videos that are embedded on other pages | |
| #-# | Used to track user interaction with embedded content. | |
| iU5q-!O9@$ | Registers a unique ID to keep statistics of the videos from YouTube that the user has watched. | |
| yt.innertube::nextId | Registers a unique ID to keep statistics of the videos from YouTube that the user has watched. | |
| yt.innertube::requests | Registers a unique ID to get statistics of the videos from YouTube that the user has watched | |
| ytidb::LAST_RESULT_ENTRY_KEY | Used to track user interaction with embedded content. | |
| yt-player-bandwith | Saves measured bandwidth/quality preferences of the player to optimize playback. | |
| yt-player-headers-readable | Flag/metadata of the player (header/modules) – Performance/functionality. |
|
yt-remote-cast-available
Lifetime
Description |
|
yt-remote-cast-installed
Lifetime
Description |
|
yt-remote-connected-devices
Lifetime
Description |
|
yt-remote-device-id
Lifetime
Description |
|
yt-remote-fast-check-period
Lifetime
Description |
|
yt-remote-session-app
Lifetime
Description |
|
yt-remote-session-name
Lifetime
Description |
|
#-#
Lifetime
Description |
|
iU5q-!O9@$
Lifetime
Description |
|
yt.innertube::nextId
Lifetime
Description |
|
yt.innertube::requests
Lifetime
Description |
|
ytidb::LAST_RESULT_ENTRY_KEY
Lifetime
Description |
|
yt-player-bandwith
Lifetime
Description |
|
yt-player-headers-readable
Lifetime
Description |
Other:
| Name | Lifetime | Description |
|---|---|---|
| YtIdbMeta#databases | Used to track user interaction with embedded content. | |
| ServiceWorkerLogsDatabase#SWHealthLog | Necessary for the implementation and functionality of YouTube video content on the website. |
|
YtIdbMeta#databases
Lifetime
Description |
|
ServiceWorkerLogsDatabase#SWHealthLog
Lifetime
Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
European Union
Other
Google Maps
Publisher
Google Ireland Limited
Description
We have integrated maps from Google Maps to offer you a better browsing experience on our website.
Link to privacy policy
http://www.google.com/intl/de/policies/privacy/
What data is collected?
Date and time of the visit; Location information; IP address; Usage data; URL; Search terms; Geographical location; IP address; Use of the embedded map service (clicks, moving the map view, etc.); URLs
Purpose of data collection
Deliver content; Provision of fonts; Service improvement; Show cards; Personalization; Show content; Social media; Website Security; Displaying the cards; Improvement of Google products and service; Provide a market for labeled data
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| NID | This cookie stores information about user settings and information about Google Maps. |
|
NID
Lifetime
Description |
Local Storage:
| Name | Lifetime | Description |
|---|---|---|
| goog_pem_mod | Used to send data about a visitor’s device and behavior to Google Analytics. Track visitors across all devices and marketing channels. |
|
goog_pem_mod
Lifetime
Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
European Union
Google reCAPTCHA
Publisher
Google Ireland Limited
Description
Google reCAPTCHA is a service that attempts to distinguish between humans and bots in order to prevent fake contact requests (spam).the IP address is transmitted by default when external content is requested. If you are logged into your Google account when using Google reCAPTCHA, further data about you may be collected.
Link to privacy policy
https://policies.google.com/privacy?hl=en
What data is collected?
Click path; Click path; Date and time of the visit; IP address; Device drive system; Device information; Geographical location; Browser language; Browser plugins; Mouse movements; User behavior; Time spent on a page; User input; IP address; Date and time of the visit; Click Path; Time spent on the page; Website visitor behavior; Javascript objects; Browser plug-ins
Purpose of data collection
Analysis; Deliver content; Service improvement; Tag management; Payment; Payment; Bot protection; Spam prevention; Fraud detection; Website Security; Conversion tracking; Tracking; Provision of online forms; Accept tracking; Customer behavior analysis; Affiliate marketing; Content provision; Provide a market for labeled data; Media distribution; and for other administrative purposes; Content sharing; Passed on to Apple; Product development; Content Management System; Use of the site
Cookies:
| Name | Lifetime | Description |
|---|---|---|
| _GRECAPTCHA | This cookie is set so that Google can provide risk analysis about the activities observed by Google reCAPTCHA | |
| IDE | Used to log and record user actions on the website for advertising purposes. | |
| 1P_JAR | This cookie contains information about how end users use this website and what advertisements end users may have seen before visiting this website. | |
| ANID | The “ANID” cookie, on the other hand, is used to display Google advertising on websites that do not belong to Google. | |
| CONSENT | This cookie contains information about how end users use this website and what advertisements end users may have seen before visiting this website. | |
| NID | Used by Google to customize ads to your Google search queries. | |
| DV | Used by Google Analytics to personalize advertising. | |
| mc_session_ids.* | This cookie is set by the ReCaptcha provider. The Captcha plugin uses it for website forms. |
|
_GRECAPTCHA
Lifetime
Description |
|
IDE
Lifetime
Description |
|
1P_JAR
Lifetime
Description |
|
ANID
Lifetime
Description |
|
CONSENT
Lifetime
Description |
|
NID
Lifetime
Description |
|
DV
Lifetime
Description |
|
mc_session_ids.*
Lifetime
Description |
Local Storage:
| Name | Lifetime | Description |
|---|---|---|
| _grecaptcha | This cookie is used to assign an identifier to a website visitor and to collect statistics about website visitors’ visits. | |
| rc::a | This cookie can be used to distinguish humans from robots. |
|
_grecaptcha
Lifetime
Description |
|
rc::a
Lifetime
Description |
Legal basis
Switzerland: Art. 45c (b) TCA, Art. 17 sentence 1 a) DSG
Place of processing
European Union